The Dryland Experience

The magic lies in the unique combination of ingredients, balanced to perfection by world-class event organisers.

Take the breath-taking routes, legendary vibe, and passionate people; mix them together under a shimmering Karoo sun, and the result is a stable of events that have achieved near-legendary status.

The Dryland Team welcomes you to this showcase of our events, experiences and services, each section born from a strong vision and nurtured by a passionate team.

Our Events

Experiences Service

Private, leisure and corporate custom tours

Event Management Service

Operations, logistics and creative event management services

Rental and Logistic Service

Infrastructure, specialized equipment, and skilled personnel

Our News

Entries Open for the 19th Hell of the South

The Momentum Medical Scheme Attakwas Extreme, presented by Biogen, continues to mature and evolve as South Africa’s toughest single-day mountain bike event. As the entries open for the 2025 event, which will be the nineteenth edition, Dryland Event Management have plans to reward the finishers and help newcomers conquer the Hell of the South. Vital…

Read more

AVIS Partners with Dryland Event Management

AVIS Car Rental is arguably the most recognisable name in vehicle rental market, with its red and white logo easily identifiable at airports both in South Africa and around the world. From the world’s first airport car rental location in 1946 – at Willow Run Airport, Detroit, USA – to over 5,000 locations in 165…

Read more

Conquering the Beauty and the Beast of the Klein Karoo

The beautiful and breathtaking prologue through the Cango Caves, the rocky trails of the Swartberg mountain range and numerous water crossings after an abundant rain season, summarizes the 2023 Dryland Traverse, hosted by Dryland Event Management at De Hoek Mountain Resort outside Oudtshoorn. Some suffered it, some loved it. They all survived it! The 2023…

Read more